We’re holding a mirror up and having a long, hard look at ourselves,
how we drink and what it’s doing to us. This is a programme to change our drinking culture – the culture where we drink too much at a time and accept being drunk.
Introducing Culture ChangeMost of us like a drink, and there’s nothing wrong with that.
But New Zealand has a
drinking culture (PDF 353KB) that costs us dearly, because “it’s not the drinking, it’s how we’re drinking”. We don’t drink in a measured fashion. We bank our drinking and we spend it all at once and this is when the most harm happens. ALAC has an important new programme designed to change the acceptance and celebration of drunkenness and intoxication and to reduce the amount of alcohol we drink at a time.
For an overview of the problem we face, you can read
“It’s Just a Drink” (PDF 4MB) and to see what a change might mean for us you can view our video clip
“When” (see 'Supporting Material' section below).
MagazinesThis series of posters challenges individuals to think about whether that drinking was really worth it. They depict some everyday scenes where the person who has been drinking is suffering the after effects, and because of this, is not fully able to be a part of whatever they are now involved in:
These posters highlight the social cost of alcohol abuse in New Zealand by drawing attention to such things as the impact on emergency services, crime, families as well as the individual toll:
Challenging the stereotype that drinking is a young person's domain and problem, these posters juxtapose young people and adults in some typical scenes:
Using a sytlised format these posters depict some common statistics about alcohol abuse:
