ALAC's Vision

"A moderate drinking culture which supports alcohol choices that will reduce alcohol harm."

Our Aim

The Alcohol Advisory Council of New Zealand Amendment Act 2000 states that ALAC’s primary goal is:

“The encouragement and promotion of moderation in the use of liquor, the discouragement and reduction of the misuse of liquor, and the minimisation of the personal, social, and economic harm resulting from the misuse of liquor.”

Our Mission

To lead a change in New Zealand’s drinking culture.

We will know we are on track when:

• moderation is encouraged and expected by everyone

• drunkenness is seen as socially unacceptable and its occurrence is significantly reduced

• whānau, hapū and iwi exercise rangatiratanga over oranga in their communities

• young people delay drinking until they are older

• there is an active involvement of communities, families and whānau in the prevention and reduction of alcohol-related harm

• there is compliance with the law, and responsible behaviour, by suppliers and providers of alcohol.