Campaigns & Communication Work

When we drink too much there are impacts on ourselves and the people around us. Marketing is one of the tools ALAC uses to reduce the harm that comes from drinking too much alcohol.

ALAC’s national marketing campaign was launched in 2004. Since then it has taken New Zealanders on a journey. The campaigns show the harm and costs that come from drinking too much alcohol.

ALAC’s marketing supports our work in policy and legislation. It supports community action by working with other organisations to address alcohol-related harm in New Zealand.

While you, your friends or family may want to help someone with a drinking problem, knowing what to do can be difficult. It is important to approach these situations an effective, caring and safe way.

ALAC’s national marketing campaigns provide you with the confidence and tools to look after each other around alcohol - from the way you set up and host social occasions at home, through to how you can talk to someone you care about, if they’re concerned about their drinking.

You can call the Alcohol and Drug Helpline on 0800 787 797, it is a confidential advice service available from 10am - 10pm 7 days.