Ease Up on the Drink

However you do it, tell them to ease up on the drink

The aim of ALAC’s national marketing campaign is to support and encourage people to do things to look after each other around alcohol – for themselves, the people they care about or their wider community.

Approximately 25 percent of drinkers in New Zealand binge drink. The impact of drinking too much and the resulting harm affects most of us in some way.

While friends and family members often want to do or say something to help someone whose drinking is a problem, knowing what to do and how to do it in an effective, caring and safe way can be difficult.

Through ALAC’s national marketing campaign, we’re aiming to provide people with the confidence and tools to do things to look after each other around alcohol – from the way they set up and ‘host’ social occasions at home through to how they can talk to someone they care about if they’re concerned about their drinking.
 

The role of marketing

Marketing is one of the tools ALAC uses in its work to reduce the harm that comes from drunkeness.

Launched in 2004, ALAC’s national marketing campaign has taken New Zealander’s on a journey of seeing the harm and costs that come from people drinking too much and seeing the role their drinking, or the drinking of the people they care about plays in this.

ALAC’s marketing supports our work in policy and legislation, supporting community action and working with other agencies and organisations to address alcohol-related harm in New Zealand.

For more information or help

Read information on how to ease up or to talk to someone you care about when you’re worried about their drinking here.

To talk to someone about your own drinking or the drinking of someone you care about call the Alcohol Drug Helpline on 0800 787 797.

Facts and figures

To view statistics about alcohol in New Zealand, click here.

Advertising material

View a calendar showing when ALAC’s advertising will run in 2011/12

To view ALAC's television campaign, please go to www.easeuponthedrink.org.nz.

Click on the player below to listen to radio commercials promoting the Alcohol Drug Helpline 0800 787 797

To download the radio advert MP3s, select from the list at the bottom of this page.

Print advertising

• Kat

• Sam

• Matt

Supporting resources

There are a number of resources available which support the ease up on the drink campaign including posters and postcards. You can order these online here

Campaign-related media

Campaign launch media release 7 April 2010
More people calling Helpline thanks to new ads 2 June 2010

To download radio commercials promoting the Alcohol Drug Helpline 0800 787 797 select mp3s for the list below.