The Liquor Advertising Pre-Vetting System (LAPS)

The Association of New Zealand Advertisers (ANZA) is responsible for administering the advertising industry's voluntary system of pre-vetting all liquor advertisements.

The Liquor Advertising Pre-Vetting System (LAPS) was introduced at the time liquor advertising on broadcast media was approved. Liquor advertisers, their advertising agencies and all media agreed to introduce a system which would endeavour to ensure compliance with the Code for Advertising Liquor and other advertising codes.

The ASA reviews the self-regulatory code from time to time.
For more information on the Liquor Advertising Pre-Vetting System including their objectives go to the ASA website.

ShareThis